Cabinet gives go-ahead to host a stage of the Tour of Britain cycle race
The Tour of Britain cycle race has been held across the UK for 14 years. It is an international professional race organised by The Tour of Britain Limited and SweetSpot Group Limited, in collaboration with the British Cycling Federation. It is the UK’s leading professional multi-stage cycling road race and the biggest free-to-watch spectator event in the country.
The race attracts some of the world’s best cyclists and it is televised on ITV4 and Eurosport, attracting a minimum of 500,000 viewers per live coverage of each Stage. The race is also covered extensively on BBC Radio 5Live and local radio.
The estimated costs for Cornwall Council to host the Grand Depart Stage of the Tour of Britain in 2020 has been informed by discussions with SweetSpot over the likely Stage fee for 2020 and what the Council will contractually be required to undertake to support the delivery of the Stage. The cost of hosting the Grand Depart in 2020 is likely to be £345, 000 and it has been estimated that with effort, Cornwall Council could secure around £300, 000 in sponsorship to off-set this cost.
At its meeting on 7 November, Cabinet agreed to host the Grand Depart Stage of the 2020 Tour of Britain, to allocate a budget of up to £345,000 to underwrite the core costs of delivering the event (£200,000 hosting fee and £145,000 direct delivery costs) and to appoint a Sponsorship Manager to secure sponsorship to off-set the cost of delivering the core event.